One of the most common comments I hear from clients is, “When I am surfing the Web, I don’t like when a site has…” Newsflash – your personal opinion does not matter. Just because you don’t shop on Black Friday or even think about Cyber Monday, doesn’t mean those are not the most significant days [...] [more]

I’m looking to take my family back to Dave and Busters (it’s been quite a while) for some family fun. I have one of their “power cards,” which is where game play credits are stored.  Before we head out, I wanted to check the balance on the card – simple enough, right? Wrong. Turns out, [...] [more]

With so many online marketing opportunities to choose from these days, you really must be careful with where you want your ads to show. Check out this 2 minute video of a message received from the Wall Street Journal. It shows where good intentions can go bad and makes a suggestion about using news outlets [...] [more]

Google AdWords traffic sources explained. [more]

Search engine optimization done right requires a well thought out strategy, relevant content and consistent effort. Is it rocket science? No. Is it easy? Absolutely not. The key to success is focusing on the business goals. If the goals are clear and the potential upside to a successful online marketing effort is quantified, then you [...] [more]