Any smart content marketing effort should begin with developing a content marketing strategy.
The overall goal of your content marketing strategy project is to identify the goals you are trying to achieve then develop the topics and structure of content with the highest likelihood of hitting those goals. It’s a simple concept but it’s not easy.
When most businesses think about “content marketing” they think of creating content for their end users in order to generate traffic to their sites and fill their sales pipeline. This is mixing objectives and usually ends up not achieving the desired result.
At Niche Player we take a different approach.
By clearly defining the objectives, we can develop a content marketing strategy that hits the bullseye.
The BIG question is: Do you want more traffic or more customers? Those are two very different objectives for a content marketing effort.
And your answer might be… BOTH. Which is fine but understand that mean you need a two pronged approach to your content marketing. (BTW if your content marketing agency can’t explain this, it might be time for a change.)
The result of our Content Marketing Strategy Project includes:
- Clearly defined objectives
- List of industry influencers to develop relationships with
- Competitor content assessment
- An assessment of your current content performance
- Prioritized list of content to create
- Timeline and budget for content development and promotion
- Step by step content promotion plan
What’s Next for Your Company’s Content Strategy?
If you’d like to learn more, please schedule a call and we’ll discuss your needs and how we might be able to help.