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About Niche Player Content Marketing

There is much more to content marketing and online publishing than just article writing, SEO or pay per click management. Actually stepping back and looking at the marketing objectives for the site, off the site,  in the social networks and even offline is where we start.

We come from the trenches of running content marketing for sites and running off line sales teams – we understand the importance of real conversion.If your products are complex and expensive, then a high level of trust is required in order to fill your lead pipeline via your website.

In addition to developing our own sites, we provide hands-on content strategy and creation, pay per click management, and email marketing campaigns. We provide select clients with online marketing strategy services because we find that the better the up front strategy, the better the long term results.

Dot com, dot bomb. White hat, black hat, gray hat. We’ve seen the ups and downs and are happy to share our experiences with you.

Our approach is simple – use digital marketing strategies that really work and prioritize your online marketing efforts based on return on investment (ROI).

If you would like to discuss how to get more bang for your content marketing dollar, give us a call. We are an online marketing practitioners who specializes in publishing niche websites. Our experience in both online and offline marketing provides a unique approach to ensuring your online presence is meeting your business goals.

Latest Blog Posts

Episodes as Ads

Episodes as Ads

Have you seen the newest ad format? Full length episodes that auto play. What? Two rules in effective advertising broken at the same time? Yes, that’s right. Often times, what is most effective is zigging when everyone else is zagging. That’s what these ads do. And they are mighty effective. I keep seeing these full […]

Can’t Spell Usability with YOU

Can’t Spell Usability with YOU

One of the most common comments I hear from clients is, “When I am surfing the Web, I don’t like when a site has…” The truth is your personal opinion doesn’t really matter. Just because you don’t shop on Black Friday or even think about Cyber Monday, doesn’t mean those are not the most significant days […]

A Lesson in Web Design – Keep the User in Mind

A Lesson in Web Design – Keep the User in Mind

I’m looking to take my family back to Dave and Busters (it’s been quite a while) for some family fun. I have one of their “power cards,” which is where game play credits are stored.  Before we head out, I wanted to check the balance on the card – simple enough, right? Wrong. Turns out, […]

Be Careful Where Your Online Ad Lands

Be Careful Where Your Online Ad Lands

With so many online marketing opportunities to choose from these days, you really must be careful with where you want your ads to show. Check out this 2 minute video of a message received from the Wall Street Journal. It shows where good intentions can go bad and makes a suggestion about using news outlets […]

Google AdWords Traffic Sources Explained

Google AdWords Traffic Sources Explained

Google AdWords traffic sources explained.

The Rocket Science of SEO

The Rocket Science of SEO

Search engine optimization done right requires a well thought out strategy, relevant content and consistent effort. Is it rocket science? No. Is it easy? Absolutely not. The key to success is focusing on the business goals. If the goals are clear and the potential upside to a successful online marketing effort is quantified, then you […]

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