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Case Studies

Our clients get results and are usually pretty proud to share what they have achieved (although sometimes mums the word!).

AURI FOOTWEAR

auri_logoAuri Footwear was a hip, Southern-California based start-up of stylish men’s and women’s footwear. Auri Footwear was created to fill the gap between cutting edge technology and fashionable styles.  Their product lines include boots, sport fusion, sandals and dress shoes.

“I can’t tell you how much I appreciate your efforts and the thought, research and detail that went into our project. Niche Player went way beyond our website and uncovered real business opportunities. Thank you.”

– Ori Rosenbaum, President & CEO

 

CEBOS

CEBOS a division of QADCEBOS provides organizations with enterprise-wide quality management, compliance, and business process management software.  Their solution increases productivity and consolidates multiple applications into one easy-to-use system. CEBOS is no stranger to web marketing. They’ve been online for years and have engage various firms in an effort to improve traffic. What was missing was a strategic view of their online marketing – that is what Niche Player brought to the table. The results were organic traffic more than doubling, increase number of leads and a significantly reduce cost per lead.

“We have worked with two other SEO organizations in the past. Niche Player’s level of service has blown them away. Further, our expectations were far exceeded with Niche Player’s project methodology of looking at our entire online marketing program not just optimizing keywords.”

– Bob Herdoiza, CEO

 

PSYCHOLOGY JOBS

PJ_squareIs it possible for a small niche site to take on the likes of some of the largest players on the Web such as Monster and CareerBuilder? Absolutely. PsychologyJobs.com has taken them head on and is winning within its niche. They provide jobs in schools, clinics, hospitals and private practices. Whether you are pursuing a career in clinical psychology, industrial psychology, sports psychology or research, you will find mental health jobs there.

 

Careers Website

confidential clientA website that helps finance professionals find investment careers. After the financial market meltdown, the demand for investment jobs plummeted. During this same time, the client was able to nearly triple their traffic and improved their conversion rates! The result was increased market share and a stronger company.

 

 

 

Latest Blog Posts

Episodes as Ads

Episodes as Ads

Have you seen the newest ad format? Full length episodes that auto play. What? Two rules in effective advertising broken at the same time? Yes, that’s right. Often times, what is most effective is zigging when everyone else is zagging. That’s what these ads do. And they are mighty effective. I keep seeing these full […]

Can’t Spell Usability with YOU

Can’t Spell Usability with YOU

One of the most common comments I hear from clients is, “When I am surfing the Web, I don’t like when a site has…” The truth is your personal opinion doesn’t really matter. Just because you don’t shop on Black Friday or even think about Cyber Monday, doesn’t mean those are not the most significant days […]

A Lesson in Web Design – Keep the User in Mind

A Lesson in Web Design – Keep the User in Mind

I’m looking to take my family back to Dave and Busters (it’s been quite a while) for some family fun. I have one of their “power cards,” which is where game play credits are stored.  Before we head out, I wanted to check the balance on the card – simple enough, right? Wrong. Turns out, […]

Be Careful Where Your Online Ad Lands

Be Careful Where Your Online Ad Lands

With so many online marketing opportunities to choose from these days, you really must be careful with where you want your ads to show. Check out this 2 minute video of a message received from the Wall Street Journal. It shows where good intentions can go bad and makes a suggestion about using news outlets […]

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The Rocket Science of SEO

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Search engine optimization done right requires a well thought out strategy, relevant content and consistent effort. Is it rocket science? No. Is it easy? Absolutely not. The key to success is focusing on the business goals. If the goals are clear and the potential upside to a successful online marketing effort is quantified, then you […]

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