Clearly one of the most important variables in determining relevancy of a page is the number of quality inbound links. Link building is part of any long term search engine optimization strategy. When you talk to us about link building and SEO you often hear, “just act natural.” The key is to get real about your web presence both on the page and off. Search engines such as Google and Yahoo love to see relevant, inbound links. They also don’t like to see lots of links built using a shortcutting strategy. Be careful here – or pay the long term price of lower rankings.