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Episodes as Ads

Have you seen the newest ad format? Full length episodes that auto play. What? Two rules in effective advertising broken at the same time? Yes, that’s right. Often times, what is most effective is zigging when everyone else is zagging. That’s what these ads do. And they are mighty effective. I keep seeing these full […]

Can’t Spell Usability with YOU

One of the most common comments I hear from clients is, “When I am surfing the Web, I don’t like when a site has…” The truth is your personal opinion doesn’t really matter. Just because you don’t shop on Black Friday or even think about Cyber Monday, doesn’t mean those are not the most significant days […]

A Lesson in Web Design – Keep the User in Mind

I’m looking to take my family back to Dave and Busters (it’s been quite a while) for some family fun. I have one of their “power cards,” which is where game play credits are stored. Before we head out, I wanted to check the balance on the card – simple enough, right? Wrong. Turns out, […]

Be Careful Where Your Online Ad Lands

With so many online marketing opportunities to choose from these days, you really must be careful with where you want your ads to show. Check out this 2 minute video of a message received from the Wall Street Journal. It shows where good intentions can go bad and makes a suggestion about using news outlets […]

Google AdWords Traffic Sources Explained

Google AdWords traffic sources explained.

The Rocket Science of SEO

Search engine optimization done right requires a well thought out strategy, relevant content and consistent effort. Is it rocket science? No. Is it easy? Absolutely not. The key to success is focusing on the business goals. If the goals are clear and the potential upside to a successful online marketing effort is quantified, then you […]

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1327 Jones Dr #106
Ann Arbor, MI 48105

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858.367.0055

OUR OFFICE

1327 Jones Dr #106 Ann Arbor, MI 48105

GIVE US A RING

858.367.0055

1327 Jones Dr #106
Ann Arbor, MI 48105